kevin white photography
STRATEGY | CONCEPT & DESIGN | EXECUTION
Minnesota-native and well-travelled fashion photographer Kevin White wanted to make a high-impact promotional piece to showcase his newest projects. With a deep library of images to choose from, we designed a large-format portfolio guaranteed to “wow” its recipients.
Rather than a small mailer, we decided to blow up White’s photographs so that the beauty and detail of each shot could be truly appreciated. The cover was embossed and printed with silver ink in a soft-touch coating.
Interior spreads ranged from image collages to eye-catching, full-spread imagery on uncoated paper.
Taking cues from White’s signature casting Polaroids, we created a one-of-a-kind web experience. Navigating through each model's Polaroid would take the user to the final image from the model shoot. Impactful, full-screen images reflected the mailer while accentuating the details.