STRATEGY | CONCEPT & DESIGN | ART DIRECTION | EXECUTION
Sagebrush is the nation’s largest distributor of K-12 school library books and software automation systems. Wanting to set itself apart from the competition, Sagebrush contacted TSG to invigorate the brand across all channels with a unified, aspirational and approachable look.
To differentiate them from competitors and standout in the sector, we proposed shooting non-stock, all-original photography. With their endorsement, we had a shoot that generated a library of images for use in advertising, brochures and trade show materials. The photography added a genuine, relatable quality while staying on budget.
The new photography reflected Sagebrush’s end users—students—while sophisticated, clean design was intended to appeal to teachers and librarians purchasing the products.