tsg summer tee
STRATEGY | CONCEPT & DESIGN | EXECUTION | BRANDING
For the past 17 years, TSG has released a summer t-shirt for its growing network of clients, collaborators and supporters. After pinning up inspiration, reviewing trend forecasts, multiple ideation sessions and design rounds, a concept emerges. Past themes include F1 racing championships, local craft breweries and retro-futuristic tin robots. Only a select group of individuals receive the limited-edition shirt each year. Made in the USA.