TARGET Fun Run Campaign
STRATEGY | CONCEPT & DESIGN | ART DIRECTION | EXECUTION
During the fall, after a bevy of back-to-school trips and before the onslaught of Halloween and Thanksgiving, shopping slows and purchases get postponed. We teamed with Target to turn the once “weekly Target trip” into an event. To get guests in the store promotions were run across all categories. With through lines across all channels the campaign had a recognizable Target look while emphasizing Cartwheel as a savings vehicle.
Model Photographer: Larry Bartholomew
Product Photographer: Joe Paczkowski
Stylist: Juli Hanssen
Art Director: Kelly Gallagher