20190401_NewWork_TargetTarget_Fun_Run01.png
 

TARGET Fun Run Campaign

STRATEGY  | CONCEPT & DESIGN  |  ART DIRECTION  |  EXECUTION

 

During the fall, after a bevy of back-to-school trips and before the onslaught of Halloween and Thanksgiving, shopping slows and purchases get postponed. We teamed with Target to turn the once “weekly Target trip” into an event. To get guests in the store promotions were run across all categories. With through lines across all channels the campaign had a recognizable Target look while emphasizing Cartwheel as a savings vehicle.

 
20190401_NewWork_TargetFun_Run02.jpg
20190401_NewWork_TargetFun_Run03.jpg
20190401_NewWork_TargetFun_Run06.jpg
20190401_NewWork_TargetFun_Run04.jpg
20190401_NewWork_TargetFun_Run07.jpg
20190401_NewWork_TargetFun_Run05.jpg
20190401_NewWork_TargetFun_Run08.jpg

Model Photographer: Larry Bartholomew
Product Photographer: Joe Paczkowski
Stylist: Juli Hanssen
Art Director: Kelly Gallagher