totino-grace high school branding
STRATEGY | CONCEPT & DESIGN | EXECUTION | BRANDING
With a dated logo and underused identity, Totino-Grace partnered with TSG to re-invent and rebuild its brand. Nothing was left untouched: digital and print communications, sporting equipment, uniforms, apparel, signage, student communications and even the gymnasium floor. Understanding the multi-year goals for TGHS was crucial in designing a logo and identity that would not only endure but thrive in any application.
The heraldic, Lasallian coat of arms was the first to be given a facelift. The illustrative eagle head mascot and solid "TG" letter mark were developed for the athletics department first before being extended to other school branding.
We also supervised a photo shoot that produced over 100 professional photographs. Unique lighting effects and color adjustments were added to appeal to a modern audience.
Academic excellence, a healthy community environment and spiritual growth were key communication messages for prospective parents and students. We designed marketing materials for each group to connect visually and vocally.
We're honored to see the thorough adoption of the TGHS logo and word mark and it's wide application across campus and the community.