STRATEGY | CONCEPT & DESIGN | EXECUTION | BRANDING
Venture Solutions, a transactional communications provider for compliance-driven industries (financial services, insurance, communications, healthcare, etc.) has experienced significant growth in recent years. Identity fragmentation and an increasingly competitive marketplace necessitated a brand repositioning and update.
Through discussions and research, it was clear a visual overhaul was needed. We developed an identity system positioning Venture as an innovative industry leader, primed for future growth.
The new mark functions in various verticals (financial services, healthcare, communications), while remaining versatile for brand extensions and durable across various media channels.
Individual icons were developed to supplement the master brand. These were designed to represent the markets, solutions, services and communication materials offered by Venture.